Careers in marketing are some of the most popular in all of the business world. Those individuals who have creative interests- whether in film, print, or multimedia design- see the potential for high earnings and rewarding careers that they love in the marketing realm. In addition to creative abilities, marketing professionals must also have a strong understanding of the business world. It is the role of a marketing professional to interpret the consumer market and understand current and upcoming trends. Business leaders look to marketing professionals to generate new ideas, and garner interest in their new products or projects.
Though there are no legal education requirements for advertising professionals, most employers prefer that their employees have at least a bachelor's degree. This degree may be in marketing, public relations, communications, or advertising, but other degrees, such as design, media, and psychology can lead to lucrative marketing careers also. In general, a candidate's skills and experience are more important than their education. Even so, the number of applicants to MBA in marketing programs are growing every year, as more and more people seek to get their foot in the door for these competitive careers.
Also, there are no legally mandated certification requirements for marketing professionals, and few employers demand them either. However, there are a number of professional organizations that offer business certifications.
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