Web designers are frequently included into the category of other graphic designers, but these artists display a clear expertise and concentration on creating visually interesting work as it relates to the Internet and to web based media. The specialization has emerged and continued to boom as the Internet has exerted increasing importance on the way business is transacted, information is exchanged, and entertainment is experienced along the Information Superhighway. Web designers of great quality demonstrate particular skill in creating web pages that exude a large amount of accessibility and ease of use. Such web designers remember that a website should be open and ready to use by visitors throughout the world and via many new mediums, devices, and technologies. At the same time, aesthetics and beauty are also important in web development, especially for projects that involve the marketing and interaction with the public with a special product or idea.
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